Notes
shortlisting hotels priority matters - distance from venue next strict filters - budget
things notices by others site layout - amazon differs from the original brand site colors used - yellow, green , blue - possible explanation has calming effect
decision making - aesthetics
can go both ways ⌠we usually recommend brand we have used in past , if aesthetics donât matter we donât include it in our search.
Memoryâs role in search
- keeping tab open of tv we found and referencing it
- past memories & future memories
- cognitive offloading - compare in tables
primacy & recency effects serial position effect (Ebbinghaus) - usually items in the middle get picked
social factors
holiday sales delay our decision of buying products