with the advent of midjourney and other softwares that generate voice/video itâs hard to distinguish media that is generated vs actual media
C2PA(coalition of adobe, Microsoft and other giants) aims to solve that
add metadata to every media file
use cryptography to generate unique hash/digitally sign
any changes made to single pixel will be logged as new change
first digital signature generated when image is captured
there are cons to the same effort such as using digital signature to verify who captured/created certain media and target him if they well he went against the govt/ their interests. (mass surveillance).
